Tylenol Coldtv | online

Working within the Feel better Tylenol campaign, this spot reminds people of the first signs of a cold, and just how quickly a cold can take you down. This emotional setup positions the speed of Tylenol Cold Rapid Release Gels as a perfect solution.

Online, we went beyond product messaging with the gesture of providing cold sufferers with a customizable shopping list that they could print out or email.

TV

"Hits You Fast" :30

Online

Sick Day Shopping List

• Tylenol PM
  ooh | print | online
• Sleep Tracker
  iphone | print
• Vantage Properties
  online
• Feel Better, Tylenol
  online | widgets | instore
• Tylenol Cold
  tv | online
• Tylenol + NASCAR
  tv | online
• Olympus
  online
• Hoover's
  online
• Bellaparker
  music | identity
• Etcetera
  flash | illustration