Tylenol + NASCARtv | online
Tylenol had an existing partnership with four of NASCAR's fastest drivers to promote the speed of Rapid Release Gels. We incorporated them into the Feel Better, Tylenol campaign by creating the Feel Better Fast Show.
The site dislpayed full browser video of the drivers in a talk show setting. Users could interact with the drivers, asking them questions about life, love, and health.
Banners on the drivers' pages on espn and speed.com teased the site and allowed users to interact with the videos directly from the banner.
