Edible Arrangements


Edible Arrangements is a fairly expensive gift to create and deliver, and so is priced higher than many consumers would expect. To justify that price and communicate the value of our products, we launched a new campaign to remind our audience that we invest every bit as much effort in our arrangements as they do in their most important celebrations.


And for the holidays, we created a brand story that positioned Edible Arrangements as the perfect gift with which to express the giving spirit of the season.